Why?

As a PR professional and business owner, I recognise the need to continually review how I generate publicity for clients and for myself. And in the current economic climate, we all need to apply even more rigor to finding new and cost-effective ways to promote our individual expertise.

It is for these reasons that SourceBottle was born.

SourceBottle makes journalists’ call outs readily available to anyone wishing to be a source. And it does it for free.

While a client-driven press release is a very effective tool in generating publicity, it can be a bit ‘hit and miss’. And if you send it out using a media distribution service, it can be a costly ‘finger crossing’ exercise. 

So, it just makes sense to offer a service that actually asks journalists what they want and when they want it. That means the rest of us can spend our time preparing effective responses to their call outs. And the likelihood of getting publicity is so much greater.

So…Drink Up!

Rebecca Derrington
Founder