What do you mean?

SourceBottle is an online service that connects journalists, writers and bloggers with 'sources'.

We do this by emailing 'call outs' for sources from journalists, writers and bloggers to subscribers to the service. We help journalists, writers and bloggers connect with an extensive network of quality sources; and we help subscribers to the service get publicity (or famous, whichever comes first).

For journalists, writers and bloggers...

You can post a 'call out' for a source on the site whenever you like. (There is no charge for this service.) You have a choice between distributing your call out to everyone subscribed to the service and displayed publicly on the site, or privately to select public relations and marketing professionals who are registered with the top shelf service. Private call outs are not posted on the public areas of the site or broadcast on social media sites.

'Public' call outs are:

• emailed to general subscribers (who have registered an interest in the chosen topic/s) via the Drink Up! alert. This service is free for subscribers.
• posted publicly on the SourceBottle site.
• broadcast on social media sites (including Twitter, Facebook and LinkedIn).

'Private' call outs (also known as 'top shelf' call outs) are emailed EXCLUSIVELY to public relations and marketing professionals who are registered with the top shelf service. (This is a paid service.) Private call outs are not posted on the public areas of the site or broadcast on social media sites.

For general subscribers...

You will receive Drink Up! alerts, which will include public call outs on your chosen topic/s. (This is a free service.)

For subscribers to the 'requests' service...

You can post a request for subscribers to send you samples and giveaways (for gift bags), prizes (for competitions) and to participate (in research, focus groups etc.) or appear as talent (in a photoshoot etc.). (This is a paid service.)

For subscribers to the 'top shelf' service...

You will receive Drink Up! alerts, which will include public call outs on your chosen topic/s, along with top shelf call outs. Top shelf call outs are private call outs that are emailed exclusively to public relations and marketing professionals who are subscribed to the service. (This is a paid service.)

Terms defined:

• a 'source' is anyone who can respond to a 'call out'.
• a 'call out' is a free post placed on the site by a journalist, writer or blogger, who is looking for sources to quote/interview for use in a publication, blog, e-magazine or the media generally.
• a 'request' is a paid post placed on the site by a subscriber requesting something - generally gifts (for gift bags), prizes, participants, talent, extras etc.
• an 'exclusive offer' is a paid post placed on the site by a subscriber promoting a special offer being made exclusively to SourceBottle subscribers. (General advertisements will not be accepted.)
• a 'top shelf' call out is a free post placed on the site by a journalist, writer or blogger and emailed exclusively to public relations and marketing professionals who are subscribed to the top shelf service. Top shelf call outs are not posted on the public areas of the site or broadcast via social media sites.