Boasting Australia’s largest and most respected media outlets as regular users of the service, the site draws significant traffic at least twice a week day, despite having operated for less than a year. And we expect the number of daily page impressions to double within the next six months with the recent removal of the site’s login gateway - thereby enabling even easier access to call outs (since visitors are no longer required to login).
Based on our research, subscribers and visitors to the site are typically:
- female (82.5%)
- aged between 25-39 (55%)
- business owners and decision-makers of Australian SMEs (76%)
- running organisations with between 1-7 staff (83.6%)
- generating annual sales of over $100k (42.9%)
Subscribers are scattered throughout Australia, but concentrated in New South Wales, Victoria and Queensland.
Advertisers have the option of placing a text-based advertisement below the mast head in the Drink Up! alerts that 'hits' subscribers' inboxes twice AND is displayed on the site at the top of each ‘Enquiries under [topic]’ page for a day. Our research indicates that over 90% of subscribers OPEN their Drink Up! alert, with 78% opening it within an hour of receiving it. (And your ad is the first thing they see!)
Advertisers are also able to place banner advertisements (300px (w) x 250px (h)) EXCLUSIVELY on ALL call outs under selected topics. The advertisement will also appear on the ‘Enquiries under [topic]’ page, and on a rotational basis on the ‘Select Topics of Interest’ page.
For more information on ALL of our advertising options and rates, view our current Rate Card 2010.
AND NOW, you can secure your advertisement by making a purchase online. To make your selection, click on the 'BUY NOW' link for the corresponding cost for the advertisement. You will be directed to the appropriate Paypal page so you can make a payment and secure your booking without delay.
- Advertising in Drink Up! alert @$199 per ad: BUY NOW
- Advertising in Drink Up! alert x 3 for the cost of ONLY 2 @$398 (save $199!): BUY NOW
- SPECIAL PRICE for topics that are usually $99* - DOWN TO $49.50 per month: SPECIAL PRICE
- SPECIAL PRICE for topics that are usually $199* - DOWN TO $99.50 per month: SPECIAL PRICE
- Bundled cost @$298 per month: BUY NOW
- Bundled cost @ $198 per month: BUY NOW
*See Rate Card 2010 for the full list of topics and their prices. Please ensure you select the price that corresponds with the topic when you make a purchase. If you have any questions or require clarification, please contact us.
Some feedback from some recent advertisers:
We ran an ad in the SourceBottle alert for our small DIY PR website and got a phenomenal response!
We are targeting small businesses and within half an hour of the alert going out we had made 3 sales, got 8 registrations on the site and this was followed by emails and phone calls with enquiries for the rest of the day. We were so thrilled and can’t recommend SourceBottle highly enough. The service that we got (with a smile!) and the immediate response we got were amazing. We will definitely be advertising more in future. SourceBottle Rocks!
Jules and Simone, founders of www.handleyourownpr.com.au
47.52% increase in my site traffic after advertising with @SourceBottle. Thanks, Bec! :)
Bronwen, The Virtual Assistant www.thevirtualassistant.com.au
I was very happy with the response from the ads you sent out last week. It was a bit of a shot in the dark for me but I got many more registrations than I thought so thanks very much for that!!
Nadine, founder of www.eventsonashoestring.com
I have also run a competition through SourceBottle and was absolutely ecstatic with the response as it is tailored to such a specific audience.
Kristin, www.vision6.com.au
